Atlas has been retained by major media companies for numerous projects, including the following:


Research Portfolio Valuation Analysis & Billing Reconciliation – Comprehensive analyses of financial proposals and business terms for service agreements with a major research vendor, including negotiation strategies. Provided a reconciliation and billing audit to ensure that the terms of the research vendor agreements were accurately implemented.


Nielsen Out-of-Home Analyses –  Assessment of Nielsen’s National Out-of-Home methodology including detailed analyses of the data to determine the impact to the audience levels, and most specifically to the C3 currency.


Nielsen Viewer Assignment Methodology Deep-dive – In-depth probe into Nielsen’s methodology for modeling demographic data, most specifically focusing on the new process for producing program audience estimates for national cable networks and the impact on those estimates.


Commercial Clutter Analyses – Evaluation of varying commercial loads within programs and the impact on audience levels.


TV Landscape: Technology & Viewing Trend Analysis – A report exploring the changes in the TV landscape, technology and the fragmented audience.


Cable Network Affiliate Sales Analyses – Provided a unique analytical approach to highlight the value of national cable networks for carriage on major MVPDs to support affiliate sales teams in distribution negotiations. 


Data Reporting Solutions – Developed customized reports and automated processes for a major media company to efficiently provide programming and ad sales teams with at-a-glance intelligence for its suite of national cable networks as well as the competitive landscape.



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